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Why should your manufacturing business use creative marketing today?

It seems universally accepted that using creativity directly within a manufacturing environment is extremely valuable and can drive innovation, efficiency, and realise true competitive advantage. What is often missed by manufacturing businesses is the value of creativity when marketing their products and services. A creative approach to marketing is often overlooked and deemed mistakenly as an expensive overhead. Below are some of the advantages of creative marketing.


Manufacturing industries are traditionally highly competitive, with numerous companies offering similar products or services. Creative marketing allows your business to stand out from the crowd by showcasing unique selling points, innovative features, and compelling messaging that differentiates your brand from competitors.

Brand Awareness

Creative marketing helps build brand awareness and recognition. By employing imaginative and captivating marketing strategies, you can increase your brand’s visibility, reach a wider audience, and establish a strong brand presence in the market.

Customer Engagement

Creative marketing techniques, such as interactive content, videos, storytelling, or experiential campaigns, are highly effective in engaging customers. By capturing their attention and providing memorable experiences, you can foster deeper connections with your target audience, leading to increased customer loyalty.

Product Education

Manufacturing businesses often deal with complex or technical products that require explanation and understanding. Creative marketing enables you to simplify and communicate product features and benefits in a compelling and engaging way, making it easier for customers to comprehend and appreciate your offerings.

Adaptability to Digital Channels

With the increasing reliance on digital platforms, creative marketing allows your manufacturing business to effectively navigate the digital landscape. Creative strategies across social media, content marketing, email campaigns and more can help you reach and engage with customers through their preferred digital channels.

Viral Potential

Creative marketing campaigns have the potential to go viral, generating significant buzz and attention for your brand. Viral campaigns can lead to increased brand exposure, organic reach, and word-of-mouth recommendations, ultimately driving business growth and sales.

Emotional Connection

Creativity in marketing allows you to tap into customers’ emotions, creating a deeper connection with your brand. By evoking positive emotions, such as joy, nostalgia, or inspiration, you can forge a lasting bond with your target audience and influence their purchasing decisions.

Adaptability to Changing Trends

Creative marketing enables your business to stay agile and adapt to changing trends and consumer preferences. By embracing creativity, you can explore new marketing avenues, experiment with innovative ideas, and remain relevant in an ever-evolving marketplace. From digital literature to embracing ‘AI’, a strong marketing team can help you get real value.


Utilising a creative marketing team such as onside, is crucial for manufacturing businesses today to differentiate themselves, build brand awareness, engage customers, educate about products, adapt to digital channels, leverage viral potential, create emotional connections, and stay adaptable in a dynamic business environment.

Find out more about how we do just this by taking a look at our work or just by getting in touch for a free consultation.

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