Jungheinrich BlockBusters

Branding, ad campaigns, literature and marketing support

The Jungheinrich ‘Blockbusters’ campaign was formulated in answer to a brief to highlight Jungheinrich’s strengths in the Short Term Rental Forklift truck sector. Targeting customers who experience occasional supply chain ‘blockages’ the Blockbusters team are presented as the experts at solving the problem, via rapid response supply of Forklift trucks at very short notice, in any location and for any period of time. The advertising campaign used a variety of imagery, ranging from existing product photos through to creative bespoke imagery of ‘mock’ film title DVD’s. The film title theme extended into a direct mail campaign where potential customers reveived a film canister containg coasters that have different film titles on and the call to action ‘Short Term Rental Trucks – In your area now!”

Jungheinrich blockbusters marketing campaign strap line
Jungheinrich blockbusters marketing campaign image
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Jungheinrich blockbusters marketing campaign pallets film title
Jungheinrich blockbusters marketing campaign nightmare film title
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Jungheinrich blockbusters marketing campaign advert
Jungheinrich blockbusters marketing advertising campaign