Greenrooms by Oakwrights
Branding, ad campaigns, literature and marketing support
Our client Oakwrights launched a new division focussing on oak framed extensions.
Onside were tasked with creating a fresh brand that fitted with the established look and feel of the parent company, whilst having it’s own twist, in order to make it memorable and stand out from the competition. In the very crowded market of companies providing home extensions we differentiated GreenRooms by using the name to highlight the advantages of being ‘green’ i.e. using the oldest sustainable material known, oak. We also made a strong connection to the ‘entertainment aspect’ of a family room by referencing the theatrical use of ‘Green Room’. Straplines were introduced such as ‘after the day’s performance, relax in the GreenRoom’