Bringing all the elements together for William Blythe
Our client William Blythe commissioned us to launch a new product they were taking to market after years of development, with the initial aim to sell online. Graphene Oxide (GO) is one of the most exciting materials to have been developed in recent times, and William Blythe are uniquely positioned to provide both consistent quality and high quantity volumes of Graphene Oxide, in both dispersion and powder forms. To stand out in a global market, this required a memorable brand name and eye-catching brand presentation that will work both online and in print to engage with their audience and ultimately sell the product.
Onside created the name GOgraphene and based the color palette on tints of the actual product colouring alongside complimentary shades. The logo device itself is memorable, can be used in isolation, and a nod towards the hexagonal structure of the material. This branding was then integrated across social media channels which support the GOgraphene eCommerce site with copy content developed by Onside based on William Blythe’s base copy, and bespoke imagery photographed on location by Onside. The online store positions the brand and product perfectly, educating and engaging the visitor whilst ultimately navigating traffic to the checkout and keeping it simple to buy Graphene Oxide. SEO carried out on the site ensures it will have a strong organic SERP positioning over time, with traffic initially driven to the site via a targeted global Google Adwords campaign. Onside provide monthly support to GOgraphene managing the SEO, website development, Adwords Campaign, Social Media and providing monthly statistic reports.