Marketing Support, Branding, Strapline Creation & Brand Awareness
Alpine Aluminium came to Onside looking to elevate their brand perception and increase brand awareness in line with their exceptionally high-quality product and service. Manufacturing and supplying Aluminium Bifold Doors, Sliding Doors, Windows and Roof Lanterns, they are well known within the industry trade, however, keen to establish themselves as one of the main consumer brands.
In order to achieve this, the Alpine Aluminium brand requires a solid foundation – a brand logo, style and strapline that instantly engages with their target audience and will work across a wide range of marketing platforms, including printed literature, signage, website, social media and advertising.
Onside created a logo device that works cleverly on various levels – visually implying Alpine ‘peaks’, the design displays a plan view of Bifolding doors. We also introduced a new colour pallet. To accompany the fresh new Alpine Aluminium brand style, Onside created a new strapline ‘A Breath of Fresh Air’. This perfectly encapsulates Alpine’s alternative approach within a highly competitive market, whilst also helping to convey the ‘outdoors’ and ‘open space’ – the underlying reason why people purchase their products.
Having integrated the branding across various platforms over the last month including social media, current website and stationery, Alpine Aluminium are already seeing an improvement in enquiries, customer engagement and sales. Within our ongoing monthly support, further items such as a new website, literature, advertising style are set to follow over the coming weeks.