GOgraphene – Bringing all the elements together
Our client William Blythe commissioned us to launch a new product they were taking to market after years of development with the initial aim to sell online. Graphene Oxide (GO) is one of the most exciting materials to have been developed in recent times, and William Blythe are uniquely positioned to provide both consistent quality and high quantity volumes of Graphene Oxide, in both dispersion and powder forms. To stand out in a global market, this required a memorable brand name and eye-catching brand presentation that will work both online to engage with their audience and ultimately sell the product.
Onside created the name GOgraphene and based the colour palette on tints of the actual product colouring alongside complimentary shades. The logo device itself is memorable, can be used in isolation, and a nod towards the hexagonal structure of the material. This branding was then integrated across social media channels which support the eCommerce site with copy content developed by Onside based on William Blythe’s base copy, and bespoke imagery photographed on location by Onside. The online store positions the brand and product perfectly, educating and engaging the visitor whilst ultimately navigating traffic to the checkout and keeping it simple to buy Graphene Oxide. SEO carried out on the site ensures it will have a strong organic SERP positioning over time, with traffic initially driven to the site via a targeted global Google Adwords campaign. Onside provide monthly support to GOgraphene managing the SEO, website development, Adwords Campaign, Social Media and providing monthly statistic reports. As an experienced full service creative agency, Onside are perfectly placed to provide all of the marketing support that William Blythe require to successfully create a new brand and market, with all the services available under one roof. Take a look at elements that we brought together to launch GOgraphene by visiting our latest work section.
We were recently commissioned by William Blythe to design and create a fresh new exhibition presence, for an upcoming show in Switzerland. The company are global leaders in researching and developing a wide array of chemicals, used in a multitude of industries and for a diverse range of purpose (such as catalysts, coatings, electronics, food, life sciences, pigments, plating, polymer additives and screen printing!). Therefore, displaying all of this information in a simple, clear manner presented a challenge.
Given William Blythe regularly attend exhibitions throughout the world, they require a stand that is portable, simple to construct, and allows them the flexibility of being effective, regardless of the floor space available. In addition to this brief, the graphics must be interchangeable depending on the ‘theme’ of the show and the audience attending.
Clearly, the generic printed show literature is unable to be altered from event to event, however our design and concept ensured that information is clear and digestible, and easy to find – rather than confuse. Their range of specialism described in the content actually serves to impress and reassure the audience of William Blythe’s experience. Space within the marketing literature was limited, so it was necessary to keep copy minimal. However, with the introduction of clever strap lines, infographics, and a new colour palette, navigation through the literature remains informative and logical.
Following the exhibition in Switzerland, feedback was overwhelmingly positive and we are currently working on rolling out this format of marketing literature with William Blythe, to work across multiple countries and languages, in a addition to upcoming online and digital marketing projects.
Since we started working with Oakwrights in Hereford 3 years ago, we have worked hard with them to grow their brand into true industry leaders of oak frame homes and buildings in the UK. A couple of years ago, they achieved their very first back-to-back £1 million sales success, and of the first 6 months of this financial year, they have exceeded £1 million in 5 of those months. This called for even bigger celebrations at this year’s annual barbecue at their head office in Hereford. John and Dave headed along to join in the fun- even getting their country heads on and ‘wild camping’ in an adjoining field. As you will see from our video, following the traditional Oakwrights axe throwing competition, maybe we should maybe stick to marketing… As specialist in marketing manufacturing companies, Onside Creative were where Oakwrights turned when they decided to #makethingshappen. Find out what we can do for you…
John impersonating Thor – watch the video
As a full service agency, we work alongside a wide range of manufacturing and lifestyle clients in a flexible capacity. In some cases, we are a brand’s sole marketing resource, and in others, we work alongside their in house team. For global German manufacturing giants Jungheinrich, we create ideas and campaigns to successfully promote the brand in the UK market. With a growing focus in the UK, simply mirroring campaigns that have been rolled out in other markets is not an option. Onside create ideas that really stand out from Jungheinrich’s competitors and convey key messages in a targeted, informative and engaging manner. A recent campaign saw us promote the health and safety aspects of Jungheinrich’s products, portraying the built-in features within the trucks as created by their engineers who have health and safety in their DNA. Take a look at this and other work we have put together for Jungheinrich on our projects section where you will see a range of creative marketing campaigns in a wide range of sectors. Alternatively, call John or Dave on 01625 584464 to find out more.
Onside have been growing ever since our creation nearly a decade ago as a Manchester creative agency. 2014 saw us set up a presence in London, and with demand ever increasing in the South, as a Cheltenham communications agency in early 2015. This was largely down to many of our existing clients growing to be based in multiple locations throughout the UK, and in addition to new clients around London and the Cotswolds, we understood just how important it is to meet face-to-face and therefore took the steps to ensure we continued to provide the level of attentive service that many creative agencies struggle to match. So, wherever you’re based, if you’re looking for a local full service design agency, get in touch and get Onside.
Having created the luxury lifestyle brand Hehku at the start of the year, we recently received this great feedback.
We always aim to build a long term relationship with our clients, and really get to understand the complexities of their product, team and intricacies of their market. This enables us to produce the most effective marketing approach which is perfectly executed to position their product in their particular market. We support Hehku on a monthly basis which has proved to be an invaluable specialist marketing resource for Hehku, and allows us to operate as a full service extension of their existing in-house team.
“We contracted Onside to work hand in hand with us on a daily basis developing a creative brief for our new brand and establishing a comprehensive and realistic business plan to move us forward in a highly competitive retail environment. Their work has been exceptional and the manner in which they operate has made it a pleasure to develop this exciting new venture. We have been provided strong and commercially aware professional advice without losing control of our business resulting in me considering Onside to simply be an extension of my team. In creative terms, as well designing and producing a plethora of stunning marketing material ranging from brochures to adverts and internal literature, Onside have also taken control of our online presence. I would highly recommend the monthly support packages which are completely flexible in terms of scope and price and this means that for a very sensible level of financial commitment we can have a wealth of marketing expertise at our fingertips.“
Gary Burt, Hehku.co.uk
Get in touch with us to find out how the Onside team could become your experienced, multi channel marketing resource.