Alderley Edge is a great place to work – not just because it’s a beautiful village in a great location with bags of character, but because of the vibrant community spirit and friendly people. When we first moved here a few years ago, Onside arranged a friendly one-off game of 5 a side football against our neighbours, The Bubbleroom, in Alderley Edge. The game was such a success and enjoyed to such an extent that we have got together almost every week since, with ever growing numbers. It’s a great way of Alderley locals and businesses to get together, and even some of our regular Onside clients have featured in our starting line up! If you’re available on a Monday evening between 6pm – 7pm at Shots in Cheadle, and fancy yourself as a bit of a baller, then get in touch with John at Onside on 01625 584464 and join the Alderley edge footballers…
Did you notice Google has removed the right hand side PPC ads?
It may well have come to your attention that Google has removed all PPC ads that used to appear on the right hand side of the results page. How does this affect you? Well, for those of you that rely of traffic from paid ads, the number of ads that appear at the top of the SERP has increased for most queries, although there are less ads overall with the removal of sidebar ads. Therefore, it’s highly likely that keyword costs will go up given higher competition for keywords. For those relying on organic results, the additional ad at the top of the page has forced the organic listings down, meaning that there are less organic search results displaying above the fold. On a positive note, Google has increased the number of organic search results appearing on each page, however this doesn’t change the fact that there will be greater competition for organic rankings, and therefore more emphasis on strengthening your SEO.
If you would like to find out more about these changes, or to discuss creating a new website or enhancing your existing site, get in touch with John or Dave.
For over 35 years, L and L Installations have become known as a high quality, trustworthy brand who manufacture and install a range of glazed aluminium, upvc and timber products in and around Tewkesbury and Gloucestershire. Despite their envious reputation, their current brand projection, coupled with a lack of time and in-house resource meant that they were in desperate need of Onside’s creativity and general marketing support. Since the end of 2015, Onside have refreshed the L and L Installations brand, creating a range of strap-lines and messaging. These have formed the basis of rejuvenated ad campaigns across a wide range of publications, which have helped boost their brand awareness and marketing in Tewkesbury, Cheltenham and throughout the Cotswolds. With numerous exciting projects, such as events, fresh new brochures and marketing literature, signage and vehicle graphics, 2016 is certainly set to be a year where L and L #makethingshappen.
For four years, we have partnered Oakwrights to develop a market leading brand, renowned for designing and building exceptional oak framed homes and timber outbuildings. More recently, we were set the exciting task of bringing their new oak framed extensions concept to market, starting from scratch. Initially, we developed the name ‘Greenrooms’, which not just highlights the material ‘green oak’, but also plants the seed for setting a theatrical theme within strap-lines, messaging, copy and images – therefore creating a memorable brand with substance, that stands out from its competitors. Using this as the starting point, we have evolved Greenrooms presence through the creation of a new website, a teaser campaign and suite of ads, and designing, copywriting and managing print for a fresh new brochure. Discover how clever ideas, great design and an experienced branding and marketing team, combine to set the foundations for creating mighty oaks from tiny acorns.
Every year is important, but 2016 especially so for us as it is a landmark anniversary for the Onside team as well as a couple of our clients. This year, Onside turn 10. Much has changed since we first set up a decade ago on our journey to being recognised as a leading brand and ideas agency. It’s also an exhilarating time for growth, with roots extending further south to the Cotswolds and beyond. Here, we share our anniversary year with clients ’79 Group’ based in Cheltenham and ‘L&L Installations’ in Tewkesbury who are celebrating their 10th year and 35th year respectively with an exciting evolution in their brand, online presence and literature.
Why not take a closer look at some of the marketing services we have developed and honed over the last 10 years. If you feel your brand could do with a creative boost, get in touch and find out how we can make things happen?