GOgraphene – Bringing all the elements together
Our client William Blythe commissioned us to launch a new product they were taking to market after years of development with the initial aim to sell online. Graphene Oxide (GO) is one of the most exciting materials to have been developed in recent times, and William Blythe are uniquely positioned to provide both consistent quality and high quantity volumes of Graphene Oxide, in both dispersion and powder forms. To stand out in a global market, this required a memorable brand name and eye-catching brand presentation that will work both online to engage with their audience and ultimately sell the product.
Onside created the name GOgraphene and based the colour palette on tints of the actual product colouring alongside complimentary shades. The logo device itself is memorable, can be used in isolation, and a nod towards the hexagonal structure of the material. This branding was then integrated across social media channels which support the eCommerce site with copy content developed by Onside based on William Blythe’s base copy, and bespoke imagery photographed on location by Onside. The online store positions the brand and product perfectly, educating and engaging the visitor whilst ultimately navigating traffic to the checkout and keeping it simple to buy Graphene Oxide. SEO carried out on the site ensures it will have a strong organic SERP positioning over time, with traffic initially driven to the site via a targeted global Google Adwords campaign. Onside provide monthly support to GOgraphene managing the SEO, website development, Adwords Campaign, Social Media and providing monthly statistic reports. As an experienced full service creative agency, Onside are perfectly placed to provide all of the marketing support that William Blythe require to successfully create a new brand and market, with all the services available under one roof. Take a look at elements that we brought together to launch GOgraphene by visiting our latest work section.
In today’s fast paced digital world, an ever growing audience want to be able to access information online to make informed decisions accurately and quickly. Whether they’re building up a picture of your company, your product, or your competitors, you need to make sure you create the perfect impression and ensure you are found in the first place. Clearly, your website is the key point of contact, but social media should also form a part of your online marketing armoury. Platforms such as Facebook, Twitter, Google+, Instagram, LinkedIn and Pinterest can play an important part in strengthening your website’s SEO and building an online awareness to your brand, and are specifically geared towards displaying information in a particular way. For example, Instagram and Pinterest are visually led, whereas both Facebook and LinkedIn provide the opportunity to display far more text, links, events, and information in general. Social Media is also an excellent way of displaying a side to your brand’s personality and audience interaction that you wouldn’t necessarily project on your website – although it’s important for one not to sway too far from the other. A highly targeted and well designed advert can really get under the skin of your audience in a way traditional forms of advertising would find difficult.
At Onside, we manage Social Media campaigns that run 24/7 and truly integrate with other channels such as email campaigns, website, printed ad campaigns, Google Adwords and PR. Our Social Media Support ensures your brand is projected in precisely the right way, to the right audience, at the right time. We can plan the campaign for you, write the copy, create content, imagery, and schedule posts across a wide range of platforms – our detailed activity reports keep you in the loop and in control whilst taking much of the time consuming activity off your hands.
Why not join us on Facebook, Twitter, Pinterest, LinkedIn, Google+ and Instagram, and if you’re interested in finding out more about our Social Media Support, then get in touch with John or Dave by calling 01625 584464 and let’s #makethingshappen
We were recently commissioned by William Blythe to design and create a fresh new exhibition presence, for an upcoming show in Switzerland. The company are global leaders in researching and developing a wide array of chemicals, used in a multitude of industries and for a diverse range of purpose (such as catalysts, coatings, electronics, food, life sciences, pigments, plating, polymer additives and screen printing!). Therefore, displaying all of this information in a simple, clear manner presented a challenge.
Given William Blythe regularly attend exhibitions throughout the world, they require a stand that is portable, simple to construct, and allows them the flexibility of being effective, regardless of the floor space available. In addition to this brief, the graphics must be interchangeable depending on the ‘theme’ of the show and the audience attending.
Clearly, the generic printed show literature is unable to be altered from event to event, however our design and concept ensured that information is clear and digestible, and easy to find – rather than confuse. Their range of specialism described in the content actually serves to impress and reassure the audience of William Blythe’s experience. Space within the marketing literature was limited, so it was necessary to keep copy minimal. However, with the introduction of clever strap lines, infographics, and a new colour palette, navigation through the literature remains informative and logical.
Following the exhibition in Switzerland, feedback was overwhelmingly positive and we are currently working on rolling out this format of marketing literature with William Blythe, to work across multiple countries and languages, in a addition to upcoming online and digital marketing projects.
Your Goal. Our Assist
If you’re looking for a team who are proven to #makethingshappen in Europe this Summer, then Onside have the experience and creativity you need to achieve your marketing goals, regardless of your geographic tactics.
With a wide range of clients who operate throughout both the UK and Euro markets, Onside will develop an effective, tailored message for each of your target markets, ensuring your product and brand is best placed to deliver results. We take the time to combine in-depth knowledge of our client’s products and their customer’s requirements, with our game changing ability to create encapsulating ideas that make you stand out from the crowd.
To find out more about how we make our international clients such as Jungheinrich, William Blythe, 79 Group and Street Crane grow, give John or Dave a call today, and discover how we can give you that international break.
With a name like Onside, you would expect our team to be a relatively active bunch. Well, you’d be right! To add to his list of many pastimes that include surfing, football and cycling, Onside John is training for his annual participation in the Great Manchester Run. As part of a group of runners from the Alderley Edge community and The Kirsty Club, this year he is raising funds for Francis House Children’s Hospice. They are a Manchester based charity who provide invaluable care for children and young adults with life threatening conditions, and their families, who can find a place of fun and enjoyment at such a tough time. Every penny raised will make a huge difference and gratefully received.
To find out more about how you can donate (or even take part!), get in touch with John or the Onside team, or visit his Just Giving page.